Always Looking Good: Beauty & Spa Uniforms and Their Importance
When you’re working in the beauty industry, leaving a good first impression is very important. The staff members that will greet your customers will form a picture of the place through their uniform and how well-put together they look. So, choosing the right work uniform for your salon is crucial.
What to Consider when Buying
Material
The number one thing you should consider when buying your uniform is the material it’s made of. It can make or break the whole look and influence your comfort levels. This is an industry that requires constant moving around and you should have something pleasant on you. There’s a plethora of comfortable and practical salon uniforms made of nice and durable materials.
One of the best materials you can go for is polyester. It’s widely used in salons and spas because of its many wonderful properties. The number one thing owners notice is its affordability. It’s budget-friendly but very strong and durable. Another great thing is the moisture-wicking properties that will leave you dry all day. Even if you have a rough day filled with appointments, you’ll feel fresh and dry.
If you want some natural fabrics, you can always go with linen or cotton. These materials are especially good for warmer days. Both cotton and linen will look great on you even if you wash them frequently. Did you know that cotton can absorb 27 times its weight and linen can absorb 20 times its weight? This makes them some of the most absorbent materials.
Because they’re natural fibres, both of them are highly breathable, very soft and have ani-allergic properties. In case the worker handles chemicals or is in contact with water a lot, then the uniform should be waterproof and bleach-resistant. Nylon, polyurethane and polyethene are the 3 best choices in this case.
Design
The second thing you need to consider is the uniform’s general design, shape, and size. While on the job, beauty professionals have a number of tasks they need to complete like moving quickly, taking calls, caring about customers, cleaning after every appointment etc. To do this, they need a well-designed uniform that won’t get in the way.
No matter what type of uniform you choose, apron, tunic, spa costume, overalls, trousers or something else, make sure it’s practical. It shouldn’t restrict your movements in any way. You should be able to bend, squat, stretch, reach, walk and even run comfortably. Don’t let any loose ends wobble around your body. They can sometimes be dangerous. Everything should be well-fitted and nicely tucked while doing your job.
Your Logo
Every business has its own logo that represents the brand. When you’re buying the uniforms, you should plan a space where you can add your brand logo. The most common positioning is probably on one side of the chest and the back. The front one can be smaller and more subtle but you can go big with the back one.
Coming up with a good logo can make you easily recognizable, and this is an easy marketing trick to get more customers. Some stores that sell salon uniforms offer embroidery services. This means they can add your logo to the uniform. If you don’t want embroidery, you can always have the logo printed on the clothes. No matter which option you choose, make sure you have your logo on the uniform. It makes you look professional and experienced.
Colour
Colour-coordinating your uniforms is very important. Everyone working in the salon should be dressed in colours that fit together well. Start by complementing the overall colour palette of the interior design. Every worker, hairdressers, masseuses, therapist should have a different shade. This way customers will be able to recognise them immediately.
Choosing the correct colours might be difficult, but everything else comes into place once you get into the zone of understanding what type of image you want to convey. Most salons go for warm and inviting tones like white, pink, light grey, light blue or green. Sometimes they like to stay classy and go all black and only distinguish the workers with small details like badges.
Why are Uniforms important for the Business?
Look Professional
No matter what field of work you’re in, having the proper uniform will make you look professional. The spa uniforms your staff wears convey a picture of how you work as a team and what your values are. It says that you’re organised, have high standards, and are professionals at what you do. It gives the customers an image that you know what you’re doing and you’ll do it the best way you can. Being consistent in your dress code will leave a wonderful impression on people.
Recognisable Brand
Having an easily-recognisable uniform, colour and logo will greatly increase your chances of customers remembering you after only one visit. A nice combination of the three will give you an identity that will set you apart from your competition. This is a good marketing strategy that won’t cost much but it can go a long way.
More Returning Customers
When your customers see how professional you and your staff look, they’ll most likely be encouraged to come back. Of course, the quality of the service has a big impact on them returning, but a good image can also play a big role. A consistent, clean and polished look will create a welcoming environment that customers look for.
Look and Feel Like a Team
The uniforms aren’t just for the customers. They’re also good for the staff. Having them on will create a sense of unity. They’ll be more team-oriented, work well together and focus on the tasks much more efficiently. Plus, they take off the constant worrying about what to wear to work every day. It makes their life easier in several ways.
